Algorithmic Design has been extensively used for creating parametric patters for concept cars and automotive industry. In order to highlight the elegance and novel design of their cars, DDC-make and Modelart Architects created unique design solution for the Alfa Romeo exhibition booth at International car show in Belgrade 2017. Design of the exhibition booth follows the fluid lines creating motion illusion. The booth wall present discreet background with the parametricaly designed pattern based on the Alfa Romeo grill perforation shape. Materialization of the wall is in accordance with car materials, reflection and gloss are dominant.